UC Browser has joined hands with Twitter and Microsoft Bing to provide a mobile gateway to all things cricket ahead of the all-exciting cricket season through the debut of a revamped UC Cricket, which is part of a broader plan to ride on the digital content trend and shape how content will be consumed on mobile Internet.
UC Cricket: An All-In-One Cricket Content Aggregation Platform
UC Browser, Twitter and Bing have a huge user base in the country. The partnership aims to reshape the digital cricket content landscape. According to the partnership, Twitter will provide live, public, and conversational content related to cricket matches on UC Cricket such as trending Tweets of cricketers, and exclusive Twitter-only content from official cricket team accounts such as native videos, Periscopes, Vines, and photos.
Moving forward, UC Browser and Twitter are exploring deeper integrations around the cricket season to make the UC Browser experience always-on throughout this exciting cricket season. Bing, a leading search engine of Microsoft, will provide predictions to upcoming games via Bing Predicts on UC Browser.
Besides, UC Browser has brought a brand new version of UC Cricket for Pakistani users in February 2016. This new version of UC Cricket is specially designed for Pakistani users with new interface and local cricket content, such as live scores, headlines of most popular matches in Pakistan and cricket guessing games.
Big Vision on Digital Content Consumption and Aggregation in Pakistan
With the booming development of mobile internet, Pakistan will witness a significant increase in different formats of media being consumed online such as video, photos, live streaming, social interaction, and so on. With such landmark partnerships in the industry, UCWeb aims to address the key challenge faced by users and partners i.e. content discovery and navigation for users and content distribution by publishers and partners……
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