Contacting a huge number of hearts consistently, Coca-Cola has dispatched the neighborhood interpretation of its new worldwide battle in India – “Taste the Feeling”. The crusade looks to help the purchasers to remember the upbeat and blissful minutes that a chilled and bubbling Coca-Cola bottle conveys to their life. The new Coca-Cola TVC propelled in India highlights Bollywood whiz Sidharth Malhotra getting a charge out of the sentiment tasting on Coca-Cola.
After years of creating compelling stories with innovative marketing strategies, Coca-Cola has launched the ‘Taste the Feeling’ campaign as their first global campaign in seven years. For the same, the brand has united Coca-Cola, Diet Coke, and Coca-Cola Zero under the iconic Coca-Cola brand positioning in one global creative campaign. The One brand strategy positions Coca-Cola as an iconic brand that highlights the company’s commitment to choice, allowing consumers to choose whichever Coca-Cola suits their taste, lifestyle and diet.
The TVC featuring Sidharth Malhotra emphasizes on storytelling and celebrating everyday moments. Entering a supermarket, Sidharth romances the feeling of drinking Coca-Cola which catches the attention of the female cashier. Watching Sidharth enjoying his ice cold Coca-Cola, the cashier gets lost in her thoughts and gets caught off guard when Sidharth comes in front of her. To cover up she spontaneously tells him that he is their lucky customer and has won a Coca-Cola with the condition that he has to drink it there itself. As Sidharth gulps his Coca-Cola, the cashier continues to watch him in awe.
After the award winning “Open Happiness” campaign, the new campaign “Taste the Feeling” by Coca-Cola is the latest global campaign that hopes to capture the hearts and minds of the younger generation.
Talking about the crusade, Bollywood on-screen character and Coca-Cola Brand Ambassador, Sidharth Malhotra said, “Everybody looks for refreshment for changed reasons and nothing beats the tasty refreshment offered by a chilled container of Coca-Cola. Being a definitive reviving refreshment, Coca-Cola has been a vital piece of my growing up years and I will always remember how the basic delight of drinking a super cold Coca-Cola made such a large number of minutes more essential. I am exceptionally eager to be a part of the new ‘Taste the Feeling’ effort, praising one of the numerous customary, everyday minutes made unique by Coca-Cola. I am certain the purchasers will appreciate the promotion and get helped to remember their own exceptional minutes with Coca-Cola”.’….
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