Increasing its current quality, Sony Pictures Networks India (SPN) has extended the extent of its Hindi motion picture channels from 3 to 4. The most recent participant in the said classification is the allowed to-air (FTA) channel, Sony WAH. In view of a profound comprehension of crowds crosswise over various strata in the Hindi-talking markets (HSM) scene, Sony WAH a premium FTA Hindi motion picture channel will take into account the unserved needs of country and residential area India.
Praising the best of Hindi Cinema, Sony WAH, with its situating of ‘Filmon Ka Mela” will bring alive the substance and experience that groups of onlookers of FTA channels have never seen. The station will showcase a blend of Hindi motion pictures and in addition movies from the southern parts of India named in Hindi. There will be a considerable measure of marquee titles also running crosswise over present-day blockbusters to motion pictures from the most recent 3 decades….
With this launch, SPN’s Hindi movie channel cluster comprising of Sony MAX, Sony MAX2, Sony MAX HD and Sony WAH will cover the entire viewer spectrum of HSM at 94% unduplicated reach.
Sony WAH is currently available on DD Freedish and key MSOs like Incable, DEN, Fastway, GTPL and many other independent cable operators across key markets in HSM.
Talking on the same, Neeraj Vyas, Senior EVP, SONY MAX & SONY MAX2 shared, “With the launch of Sony WAH, Sony Pictures Networks India (SPN) becomes the only network to cover a range of audiences across multiple geographies with its unique offering of 4 distinct and differently positioned Hindi movie channels. Sony WAH completes the circle with its focus on rural and FTA audiences offering them a spectrum of movies they would want to see and when they want to see; enabling both choice and selection for the viewer……..
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