Bollywood singer Sonu Nigam, who has been captivating fans with his pleasant voice for more than two decades now, slipped into the clothing of a matured road entertainer for a recently discharged web video.
The video, titled “The Roadside Ustaad”, was discharged on Culture Machine’s computerized channel Being Indian on Tuesday. It is an analysis done on the bustling roads of Juhu, Mumbai to perceive how the people on foot respond to the singing of an old man.
“The Roadside Ustaad” catches blended responses of everyday people extending from people making a trip and getting a charge out of the old man’s singing to the individuals who unemotionally leave, every one of them unaware of the way that the old man is Sonu…
Talking about the initiative, Sonu said in a statement: “I went (on to do this video) without any expectations, totally bereft of any awkwardness for the way I was looking and what I was about to subject myself to.
“For the first time, I was not me. The make-up was so good and authentic that people standing so close to me, couldn’t recognise.”
In the video, he is seen with a harmonium.
He further shared that the musical instrument was the same one that his parents bought when he was born.
“It was all so humbling. And from such an unfamiliar zone, I managed to procure something. Gratitude, grace and appreciation for what we have,” he said.
Further talking about the reason behind making this video, Karl Katgara, creative director at Culture Machine, said: “The whole idea behind this experiment was to inspire people to take a moment out of their busy lives and appreciate the beauty of music.
“To do this, who better than Sonu Nigam. He is one of the most sought after singers in the country, and the most recognizable voice. What was interesting to see at the time was, he created the same magic singing, just disguised as an old man, and people could not recognise him at all…………..
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