Home to blockbuster film titles, upbeat sitcoms, prominent romcoms, faction works of art the Times Network’s English Entertainment Cluster has figured out how to discover its space in the Indian satellite TV and DTH sun in spite of it being a late participant. What’s more, it has been consistently increase its offering focused at perceiving English substance chugging gatherings of people.
Presently it has added another station to that bunch by reporting the dispatch of another age Hollywood station for Young India titled Movies Now 2 (MN2)
With a library of 300 or more titles, the channel is slated to dispatch on 24 June 2016 at 9 pm. While the HD food will take off by end-July 2016, MN2 has marked a long haul first yield bargain for the satellite rights with Sony Pictures Networks (SPN) which incorporates six to seven debuts a year. Separated for this, it has additionally collaborated with Warner, NBCUniversal, and so on for different hit titles.
Situating itself as the film of tomorrow, MN2 will have stylised substance, right from another character and on-air look to a fascinating library. It is likewise being advanced as a destination for the absolute most prominent and proper titles crosswise over types that are all around celebrated by youth. The Times Network has marked MN2 as Hollywood’s wild brainchild channel with an “insubordinate” identity.
Times Network English Entertainment Cluster senior VP and head Vivek Srivastava says he is energized in regards to the dispatch as the channel has been sharpened for this free-lively, stubborn, defiant and “drew in youth searching for enterprise, restless and new-age stylised silver screen. It is an all new Hollywood English channel experience for youthful India which is Sexy, Stylish and Smart.”
Be that as it may, why pick the name Movies Now2? “Motion pictures Now is a notable name and we think it merits an augmentation. Part of exploration has been established before choosing this name. We need to go mass and make this conversational,” clarifies Srivastava.
Saving money widely on striking substance, the station arrangements to air it in programming squares or on-air properties with idiosyncratic titles like Moviegasm which has been given an opening of 9 pm Monday to Friday; the Swag Nights portion shows each Monday to Friday at 11 pm; BAE Love begins from June 2 each Saturday at 7 pm, while the weekend parody celebration 2wisted will broadcast at 9 pm. Hooligan Life will showcase motion pictures like Hangover III, Kick Ass 2, Bangkok Dangerous, the Oceans arrangement, R.I.P.D, 21, and so forth on weekends at 11 pm….
So have these segments been drawn up to give advertisers a reason to latch on to them? Clearing the doubt, Srivastava points out that hey have been created only to drive mass viewership. “The festivals are created for viewership and not sponsorship. But if this gets us business, there is no harm in that,” he jests. “Crisp segmentation, visible positioning backed with quality content makes a channel successful and that’s what we have done with MN2.”
The channel will also premier a bevy of movies like Sin City 2, Hot Pursuit, 3 Days to Kill and Poltergeist to name a few. With no repeated content from the other two channels of the network, MN2 will have a mix of old and new content which will be routinely updated.
Beaming through Intelsat, the new channel is part of the group’s English bouquet and carriage have been struck across all major DTH and cable TV platforms.
With an already overcrowded movie space and with two movie channels already in the group, how will this channel have an edge over the rest? Srivastava believes the youth positioning and edgy indie and mainline films will do the trick. He asserts: “On the one hand we have roughly 400 Hindi/regional channels, but on the other hand we have a mere 40 English Entertainment channels. I think there is enormous space for multiple channels to be launched than what we have today.”
The Moves Now 2 logo has been designed by Famous Innovations while the channel IDs and the promos were created in-house.
Focussing on the past metro urban communities as well, MN2 will broadly be advanced through conventional out of home (OOH) promoting. The OOH crusades will start from 28 July while showcasing on TV and print will be started with the dispatch of the channel. “We have dependably been forceful with showcasing our properties and we will keep on doing so with MN2. Aside from the assorted advancements over our system, we have a powerful TV and print promoting arrangement good to go. We will fundamentally concentrate on advanced stages too, voiced Srivastava.
With around Rs 250-300 crore business in the English diversion space, the gathering is only a couple licenses far from dispatching another English news and an excitement channel………..
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