A good story transcends boundaries, breaks barriers, and opens doors. It is a key not only to starting a business but also to clarifying your own personal identity and choices.’ – Blake Mycoskie.
The story behind Fuchsia Shoes is equal parts social venture and equal parts building a veritable world-class brand for Pakistani shoes. It’s no coincidence that Afshan Abbas, CEO of Fuchsia, lists Mr. Mycoskie (social entrepreneur and Founder of TOMS Shoes) as one of the driving influences behind her team’s passion project.
Fuchsia Handmade Shoes for Women – The Origin Story
Meet Afshan Abbas, Rameez Sajwani and Hamad Khawaja, all Pakistani-born data engineers and technologists who have previously worked at Microsoft, Google and Amazon.
The story of their collaboration begins 2 years ago.
In 2013, Afshan and Hamad were on a visit to Pakistan. A self-confessed ‘shoes fanatic,’ Afshan just couldn’t resist snagging up a blend of ethnically-inspired footwears, especially Punjabi ‘Khussas’ and ‘Kohlapoori’ sandals woven by craftsmen and craftswomen from Multan, Sangla, Lahore and various other places…….
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