Now here’s a lawn campaign that immediately catches the eye: bright, audacious, offbeat but holding the promise of a three-piece suit that would make statements, turn heads.
Conceptualizing the initial look for his lawn, created in collaboration with WARDA, designer Ali Xeeshan had no famous actress signed on as the ‘face’ of his collection. He didn’t fly to scenic locales in Malaysia or Thailand for the shoot. What he did have was the vision to step away from conventional shackles and indulge in a bit of theatrical fun – one can usually count on Ali to do that.
Effervescent pops of color, geometrical shapes, an effusion of florals and unique arty necklines took a turn for the outlandish when they were molded into unwieldy puffed sleeves, a very voluminous multi-tiered skirt, large collars and unfathomable huge wraparound coats. A pale-faced, startlingly pretty Naja Rajput modeled for the shoot, the backdrop was a bright blue and the props included clusters of kettles, paintbrushes and a Buddha idol.
Could a layperson ascertain that this is the shoot for a lawn? Probably not. But what these images manage to do is pique interest. Most lawn shoots can’t claim to do that. The formulaic lawn shoot may once have caught the eye – long, long ago when all and sundry weren’t latching onto the bandwagon – but now it’s just run-of-the-mill, prosaic and instantly forgettable. There’s the pretty, fair-faced model with perfect hair – all the better if she’s the popular ‘good bahu’ in TV dramas or a siren from Bollywood – a flying chiffon or silk dupatta and a bit of natural scenery thrown in for good measure. Oh, and currently, any lawn worth its mettle wants the shoot to be photographed by Abdullah Harris.
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